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Amazon's online retail sales jumped by 11% during the second quarter, anticipating the upcoming Amazon Prime Day event.

Amazon Surpasses Expectations in 2Q2025, Amassing a 13% Increase to $167.7 Billion

Online retail sales at Amazon rose by 11% during the second quarter, a growth spurred in...
Online retail sales at Amazon rose by 11% during the second quarter, a growth spurred in anticipation of Amazon Prime Day.

Amazon's online retail sales jumped by 11% during the second quarter, anticipating the upcoming Amazon Prime Day event.

Amazon's Q3 2025 Performance Shines

Amazon's Q3 2025 financial results have been announced, and the tech giant has once again delivered impressive numbers. Here's a roundup of the key highlights:

Record-Breaking Sales

The number of items sold in advance of this year's Prime Day reached new highs, and Prime membership signups during the three weeks before the event broke records. Amazon's online store sales grew by 11% and exceeded estimates, reaching $61.5 billion. Subscription services also grew 12% to $12.2 billion.

Growth in Third-Party Seller Services

Amazon's third-party seller services also saw growth, increasing by 11%. This growth is a testament to the platform's continued success in supporting small and medium-sized businesses.

Expansion in Delivery Services

Amazon plans to expand same-day and next-day delivery to millions of U.S. customers in 4,000 smaller cities, towns, and rural communities by the end of 2025. This move is aimed at improving customer convenience and further solidifying Amazon's position in the delivery market.

Growth in Advertising Services

Advertising services reached $15.7 billion, a 23% increase. This growth is a strong indication of the growing importance of Amazon's advertising business.

Strong Performance in AWS

Amazon Web Services, the business-facing cloud segment, grew by 17% to $30.9 billion. AWS remains the clear market leader in cloud computing, with a market share of 31-33%.

Amazon Pharmacy Advancements

Amazon Pharmacy has advanced 50% year over year, indicating a growing focus on the healthcare sector.

Financial Highlights

Amazon's net income rose 35% to $18.2 billion, and total net revenues reached $167.7 billion, a 13% increase. Operating income for the third quarter is expected to range between $15.5 billion and $20.5 billion.

CEO's Statement

During the earnings call, CEO Andy Jassy said that there hasn't been a significant impact of tariffs on demand or prices.

New Brands on Amazon

Saks on Amazon platform added Dolce & Gabbana, Etro, Stella McCartney, Rosetta Getty, and La Prairie this quarter, further expanding its luxury offerings.

Sources: [1] VentureBeat (2025) [2] TechCrunch (2025) [3] Forbes (2025) [4] The Guardian (2025) [5] CNBC (2025)

  1. In the technology sector, Amazon's online sales growth for Q3 2025 surpassed expectations, marking an impressive 11% increase and a total of $61.5 billion.
  2. The growth in Amazon's third-party seller services also continued, with a 11% increase, showcasing the platform's ongoing support for small and medium-sized businesses in the lifestyle and business realm.
  3. The expansion in delivery services, aiming to offer same-day and next-day delivery to millions of U.S. customers in smaller cities, towns, and rural areas by the end of 2025, reflects Amazon's focus on enhancing customer convenience and solidifying its position in the general-news sector.
  4. In the entertainment and self-development segment, Amazon Pharmacy recorded a 50% year-over-year advancement, signifying Amazon's growing interest in the healthcare sector.

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