Arlene Newman: Empowering Attorneys Through Personal Branding
Arlene Newman, president of Career Bound Success, Inc., has long been recognised for her expertise in attorney career advancement. With a background in presenting programs for law schools and serving on the New York City Bar Career Advancement Committee, Newman now focuses on personal branding for lawyers.
Newman emphasises that personal branding is not just marketing, but storytelling. It's about clearly communicating who you are, your expertise, and how you help clients. She guides lawyers to build trust and differentiate themselves in competitive practice areas.
Newman warns against exaggerations or misleading claims, stressing the importance of ethical considerations. Instead, she encourages lawyers to focus on their unique qualities and values. By doing so, they can attract the right clients, grow referrals, and align with their professional values.
Newman's company, Career Bound Success, Inc., offers coaching and strategy services tailored to lawyers. She helps them create brand statements that define their work and target audience. Newman also highlights the significance of thought leadership, advising lawyers to share their knowledge and maintain a consistent professional image.
In today's digital age, clients form impressions of lawyers online before initial contact. Newman's work in personal branding equips lawyers to effectively present their reputation, expertise, and personality. By doing so, they can build trust, stand out in competitive fields, and attract the right clients for their practice.
