Ceremony for Park University's Kansas City Region Graduation Scheduled for May 4th
CiCi Rojas to Deliver Keynote Address at Park University Commencement
On May 4, 2024, CiCi Rojas, the Managing Director of The Latino Coalition (TLC) and CEO of Tico Productions, will present the keynote address during Park University's Kansas City Area Commencement ceremony. The event will take place at Cable Dahmer Arena in Independence, Mo., starting at 10 a.m.
A total of 687 students are eligible to participate in the ceremony, with 445 scheduled to receive a bachelor's degree, associate degree, and/or undergraduate certificate, and another 242 set to receive a master's degree and/or graduate certificate.
Rojas is an accomplished C-suite executive turned entrepreneur, with a diverse career spanning various industries. She co-founded Tico Productions and Tico Sports, based in Kansas City, Mo., in 2013, and has since built enterprises in for-profit environments, as well as for economic, political, and social change.
The Tico enterprise is a full-service multimedia production and bilingual marketing company that developed a Spanish language broadcast and a community engagement platform for professional sports teams. Rojas' first partnership was formed with the Kansas City Chiefs in 2016, and has since produced broadcasts for several NFL, MLS, and collegiate sports teams.
Rojas' leadership extends beyond the business world, as she has served on the boards of numerous organisations. She has been a member of the executive committee of the World YMCA and serves on the national board of directors for the YMCA of the USA. Rojas has also served on the boards of USA Volleyball, Kansas City Ballet, Friends of the American Latino Museum, Guadalupe Centers, Stowers Institute for Medical Research, and Arvest Bank.
In addition, Rojas served as president and CEO for Central Exchange, a Kansas City organisation focused on advancing women, and held roles as the vice president of community engagement for Truman Medical Centers (now University Health) in Kansas City.
Rojas has received various awards for her business and community achievements. In 2024, she was honoured with the Missouri Lt. Governor's Women of Achievement Award, and in 2018, she received the Hispanic Chamber of Commerce of Greater Kansas City's Nuestra Latina Lifetime Achievement Award. She was also named to the Kansas City Business Journal's list of Women Who Mean Business in 2022, and received the Kansas City Chiefs recipient of the NFL Hispanic Heritage Leadership Award in 2011.
As the Managing Director of TLC, Rojas plays a key role in shaping legislative initiatives and corporate partnerships aimed at expanding support for Hispanic entrepreneurs and businesses nationwide. One of her significant contributions is her involvement with TLC’s efforts to empower Hispanic voters, exemplified by partnerships such as the “Vota Conmigo” campaign alongside TelevisaUnivision.
We look forward to hearing Rojas' insights and inspiration during the commencement ceremony at Park University.
During the commencement ceremony at Park University, CiCi Rojas, an entrepreneur known for her work in both education-and-self-development and sports through her company Tico Productions, will deliver the keynote address about her diverse career and multiple achievements. In addition to her work in the business world, Rojas has served on several boards, including USA Volleyball and the Kansas City Ballet, demonstrating her passion for both education-and-self-development and sports.
