Cheetah competition embraces sustainability as YouTube star MrBeast teams up with Formula E
In a groundbreaking move, Formula E, the world's top all-electric motorsport competition, announced a multi-season collaboration with YouTube sensation MrBeast and his ethical snacking company, Feastables, on July 11, 2025. This partnership aims to showcase electric car technology, encourage a new generation to adopt sustainable practices, and raise awareness for wildlife conservation.
Key elements of this partnership include an official snacking provider partnership, where Feastables became the official snacking provider for Formula E starting with the 2025 Berlin E-Prix. Aligning well with Formula E’s sustainability goals, Feastables is committed to ethical sourcing, clean ingredients, and recyclable packaging.
Both parties share a commitment to sustainability. Formula E is recognised as the world’s most sustainable motorsport and holds ISO 20121 certification, which sets international standards for sustainable event management. Feastables' mission includes ethical chocolate sourcing and social initiatives such as helping get kids out of cocoa fields and into classrooms.
The partnership includes product sampling at selected races, event branding, digital content collaborations designed to enhance fan experience and connectivity, and retail integrations. MrBeast has created popular YouTube content featuring Formula E, helping to broaden awareness of the championship and its sustainable ethos to his massive audience (over 412 million subscribers), generating hundreds of millions of views.
The collaboration creatively draws attention to wildlife conservation through unique events, such as MrBeast competing against a cheetah in a GEN3 Evo electric car during the inaugural Formula E EVO Sessions. This event spotlighted the speed and innovation of clean energy motorsport while linking it imaginatively to wildlife, raising awareness for both sustainability and animal conservation.
The partnership has the potential to revolutionize the way motorsports interact with younger, technology-driven fans. The film, "The World's Fastest Car Vs. Cheetah!", featuring the Formula E GEN3 Evo car, was released on July 5, 2025, and has reached millions of people, successfully raising awareness of the importance of wildlife conservation and Formula E’s sustainable racing platform.
However, some environmentalists have disputed the effort to showcase wildlife in these ways, fearing that conservationism gets trivialised. The film was produced in South Africa in association with the American Humane Society.
Formula E driver Dan Ticktum appeared in MrBeast's "Beat Neymar, Win $500,000" YouTube video, which has received over 144 million views. The film aims to raise awareness of the critically endangered cheetah while showcasing electric automobile technology.
The long-term impact on sustainability ambitions is yet to be evaluated. However, the collaboration between Formula E and MrBeast has begun at the 2025 Hankook Berlin E-Prix on July 12-13, with Feastables now officially the Official Snacking Provider of the ABB FIA Formula E World Championship. The GEN3 Evo car, capable of accelerating from 0 to 60 miles per hour in 1.82 seconds, 30% faster than a Formula 1 car, is set to continue demonstrating the power and efficiency of electric vehicles in the exciting world of motorsport.
- The collaboration between Formula E and MrBeast, through their partnership, aims to raise awareness for wildlife conservation and promote sustainable practices.
- Feastables, as the official snacking provider for Formula E, is aligned with the competition's sustainability goals, focusing on ethical sourcing, clean ingredients, and recyclable packaging.
- MrBeast's involvement in Formula E extends beyond snack partnerships, with popular YouTube content featuring the championship, helping to broaden its awareness and sustainable ethos.
- Unique events, such as MrBeast competing against a cheetah in an electric car, creatively draw attention to wildlife conservation while highlighting the speed and innovation of clean energy motorsport.
- The long-term impact of this collaboration on sustainability ambitions is yet to be evaluated, but the partnership has begun by showcasing the power and efficiency of electric vehicles in motorsport at the 2025 Hankook Berlin E-Prix.
