Council Discourse: The Influence of Artificial Intelligence in Shaping Personal Reputations

Council Article: The Influence of Artificial Intelligence in Enhancing Individual Reputations

In the realm of business, humans remain the driving force behind innovation, even in an increasingly AI-driven world. This concept applies equally to your personal brand.

I'm a firm believer in the importance of establishing a personal brand, no matter your age, career path, or professional title. Your personal brand is an extension of yourself. It serves as a powerful means of expressing your values, personality, and expertise, thereby setting the stage for remarkable opportunities within your industry and beyond.

You might be contemplating AI-assisted personal branding, thinking it's an oxymoron. How could AI possibly substitute the human touch that's integral to a personal brand? The key is not to replace, but to optimize. Leveraging AI doesn't mean ousting humans; instead, it's about enhancing your effectiveness.

Balancing the demands of running an agency and motherhood leaves little spare time for content creation, engagement, and strategizing. I understand your predicament if you're nodding along. After initial reservations, I discovered that AI could save me a significant amount of time and even spark fresh creative ideas.

When it comes to personal branding, consistency is of paramount importance. AI can serve as your on-call assistant, supporting you in various ways to maintain that consistency. Let's delve into how AI can aid in bolstering your personal brand.

AI: Your Personal Branding Sidekick

At first, I was wary of AI when it was introduced. Frankly, I didn't grasp it, and the thought of it intimidated me. That was until a client enlightened me, "AI is like having an assistant; you just need to learn how to effectively train it."

As I advocate for the human touch and human-to-human dealings, this new perspective opened my eyes. Instead of viewing AI as a detached robot, I started to see it as a supportive ally that doesn't aim to undermine, but to aid in realizing your vision.

Mulling over the diverse ways my clients and colleagues utilized AI tools, I was inspired. I observed that the success of AI largely stems from effective training. Just as you train your employees to achieve desired results, you must invest time in molding AI as well. Merely typing a single command into an AI tool typically results in generic outcomes. However, refining the output to match your voice, expertise, and unique thoughts will set your content apart from the rest.

Teaching AI Your Ways

So, what goes into training an AI tool? It requires the same time and patience as you'd invest in training human employees. As you navigate the learning curve, you'll experience initial hitches before experiencing the time-saving efficiency of AI that will leave you questioning why you didn't delegate tasks sooner.

Here are some effective techniques for training your AI:

Assign an Identity to Your AI:

Tell the AI your expectations. For instance, "You are an award-winning marketing strategist with over 15 years of experience. You specialize in X and are proficient at Y." This will set your AI up for optimal performance.

Give Feedback:

When AI presents assets for a project, offer your feedback. Share what you like and where there's room for improvement, and emphasize your unique voice and target audience to further improve its effectiveness.

Provide Examples:

Can you display a sample of your preferred writing style for the AI to emulate? It should be able to identify the patterns and replicate them.

Crafting a Library of Content

Creating ample content is often a significant challenge when it comes to personal branding. The allure of social media as a platform for influence is undeniable, as LinkedIn (which is my preferred platform) now boasts over 1 billion members. A consistent presence is vital for establishing yourself as a thought leader. And to achieve large-scale visibility, you need a steady stream of valuable content.

Here are a few ways we leverage AI tools to create and schedule content:

Management:

Various social media management tools offer AI-driven features, including creating, scheduling, and publishing posts; social media monitoring; analytics; and team collaboration to enhance the content creation process. Examples include Sprout Social and Agorapulse.

Content Calendars:

To put your social media strategy into action, creating an efficient content calendar to organize, batch, track, and house assets is essential. Tools like Jasper and Feedly can assist with this.

Content Generation

Generative AI:

When you're in a creative rut, generative AI tools can provide a spark of inspiration. Simply type your question or request into the chat box, and the tool will supply research and copy to support your goal.

Recordings:

To make the most of your daily meetings, utilize an AI meeting assistant that records audio and provides a transcript. This is a fantastic means to gather pertinent topics and themes for future content ideas.

Visual Branding

Graphic Design:

A captivating brand requires attention-grabbing graphic design. There are numerous AI tools available to create polished, professional assets, such as social media graphics, flyers, banners, logos, e-books, and more.

Video Content:

AI video editing tools can identify intriguing hooks and highlights within lengthy videos to create shorts ideal for Reels and clips for social media.

Emphasize that building a strong personal brand relies significantly on integrity. People yearn for the assurance that they can trust and connect with you on a personal level. Regrettably, we've witnessed numerous instances of content that's been blatantly copied from AI tools without any personal adjustments or appropriate education. Such actions might result in more damage than advantage for your brand. Maintain a sense of originality, as this will draw in compatible opportunities.

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After being initially skeptical about AI's role in personal branding, Melanie Borden, a marketing strategist, realized its potential as a supportive tool. She adopted the mindset that AI is like having an assistant that requires training to effectively deliver desired outcomes. By molding it to match her voice, expertise, and unique thoughts, Melanie found that AI could save her time, spark new creative ideas, and help maintain consistency in her personal brand.