Diving into the Super Bowl Ad Review Pool
Evaluating the Commercials from the Super Bowl Event.
Let's dive into the sea of Super Bowl commercial reviews, shall we? With a few caveats in mind.
Diving Notes:
- I was seeking a "reason to buy" this brand over competitors, keeping an open mind. No previews or prior knowledge except for Instacart. I avoided snark or meanness, but this might still feel critical. You're the deciding factor on if it's amusing or not.
- I watched these ads in the midst of the Super Bowl chaos, surrounded by people and distractions – not how ads are typically consumed. So, some commercials may have lost their shine.
Caveat:
- I'm not the target audience for many of these ads – I'm just here to provide a fresh perspective.
The Spots to Watch:
- Dunkin': They delivered entertainment, smart branding, and a solid reason not to choose their competitors. No frills, just beans and water.
- Instacart: By twisting the celebrity advertising trope and accurately showcasing their services, they hit the mark. Fun, visually arresting, and demonstrated what they bring to the table.
- DoorDash: They emphasized benefits and gave a clear reason to opt for them - even made me chuckle at Nate Bargatze's appearance.
- NFL Flag Football: Loved the fresh take on the Nike commercial of yesteryears. It inspired a friendly, inclusive vibe and an easy-to-understand CTA.
- Google Gemini/Pixel: May not be the fan favorite, but it still showcased heartwarming family moments and a sense of cohesion with Google.
- Intuit QuickBooks: Smart use of celebrity + clear benefits to entice customers to simplify their accounting.
- Nike: Enjoyable, even if we've seen similar themes before.
- Bud Light: Maintains an unyielding appeal to their core customers with a creative twist.
- Him and Hers: Great visuals, audience targeting, differentiation, and hopefulness.
- Poppi: Well-focused, clear reasoning, and targeted messaging.
Others, in whatever order:
- Budweiser: Had me swooning over the baby Clydesdales.
- Play for Ultra: Captured attention, but needed a stronger "reason to buy."
- Stop Hate: Better aimed at prominent advocates, not preaching to the choir.
- UberEats: Tied food and the game – needed a clearer reason to choose UberEats.
- Rocket Mortgage: Nice emotional creative, but it needed to be tied to a selling point.
- Lays: Fostered an emotional connection by highlighting family farms.
- Jesus: Powerful, timeless messaging, but geared towards a specific audience.
- Liquid Death: Could have showcased their differentiating factor more effectively.
- Red Bull: Nothing new, but it fits their brand image well.
- OpenAI: Overpriced spot with little creative value. Missed a significant opportunity.
- Home.com: Overdone with Dan Levy, but lacked a clear selling point.
- Tubi: Great visuals, but lacked clear messaging.
- Taco Bell: No clear takeaway or celebrity appeal.
- Haagen Dazs: The slow and easy didn't quite hit the mark with ice cream.
- Jeep: Harrison Ford casting - thumbs up. Writing – could have been better.
- Pringles Mustache: Fun, but lacked a memorable brand message.
- Angel Soft: Clever idea, but needed better integration into a brand/product message.
You're welcome to weigh in with your thoughts. Whether you loved or hated every ad – I hope you enjoyed the ride!
- I was curious to see how Doordash would fare in the super bowl commercials, considering their recent growth in the food delivery industry.
- Instacart's super bowl ad was one of the standouts, featuring a humorous twist on the typical celebrity-endorsed commercials.
- Dunkin's super bowl commercial review was positive, with their clever branding and clear reason to choose them over competitors.
- Nike's super bowl ad was reminiscent of their classic commercials, inspiring a sense of unity and inclusivity while showcasing their flag football campaign.
- Avid fans of sports may have enjoyed Bud Light's super bowl ad, which continued to deliver creative twists and appeal to their core audience.
