Highlighting user profile: Alex Reinhard from Malix Media on our platform
In the bustling world of esports and comedy, Malix Media, a boutique ad agency specializing in commercial production, is making a name for itself with its first feature film project, Squid Ink. Co-founded by Alex Reinhard and Max Morgan in 2012, the duo has been hard at work crafting an authentic and formula-defying esports comedy that promises to bring a fresh perspective to the gaming genre.
The Making of Squid Ink
The script for Squid Ink was drafted and condensed into a feature script on Malix Media's user-friendly website. Reinhard, who immersed himself in Twitch streams, esports, and shoutcasts while writing the film, ensured that the dialogue and game mechanics were as authentic as possible.
The characters in Squid Ink boast hilarious backstories, created by Reinhard and Morgan. One such creation is Hell Pass, a made-up game designed to emulate first-person shooter e-sports games, featuring 12 characters battling for a fast pass out of Hell. The duo intentionally avoided tying the film's success to the popularity of a specific game, ensuring that Squid Ink stands on its own merits.
A Collaborative Effort
Reinhard and Morgan are firmly in the driver's seat when it comes to Squid Ink, with no middleman or marketing manager getting in the way. This hands-on approach is reflected in Malix Media's day-to-day operations, where the website serves as a hub for writing, shot-listing, scheduling, creating call sheets, and streamlining the production process.
Malix Media has collaborated with other agencies and production companies, such as Orange 142, a digital marketing agency, indicating that it is active in commercial production and partnerships. The company has produced commercials for brands like Codecademy, Bones Coffee Company, Doritos, and Philly Pretzel Factory.
Chasing Ambitious Ideas
Reinhard advises creators chasing ambitious ideas, especially in genres where the audience knows every detail, not to cut corners. He believes that Squid Ink's unique approach to the esports comedy genre is a testament to this philosophy.
Despite the lack of publicly available information detailing the history and current status of Malix Media, one thing is clear: the company is committed to bringing projects to life, from commercials to features with real meta, such as Squid Ink.
Squid Ink follows a young video game streamer who, after being kicked out of his house, teams up with his Discord crew to win the town's legendary Hell Pass tournament. With its authentic characters, engaging storyline, and unique take on the esports genre, Squid Ink is poised to make a significant impact in the world of comedy and gaming.
For those interested in learning more about Malix Media, consulting their official website, press releases, or industry trade publications directly may provide more comprehensive insights into the company's history, current projects, and future endeavors.
- Malix Media, known for its first feature film project, Squid Ink, showcases its expertise in fashion-and-beauty and lifestyle advertising, as evidenced by its collaboration with brands like Codecademy and Bones Coffee Company.
- In the realm of technology and gadgets, Malix Media has also produced commercials for Doritos, indicating its involvement in the food-and-drink industry.
- The co-founders of Malix Media, Alex Reinhard and Max Morgan, have a keen interest in esports and mobility, as seen in their esports comedy project, Squid Ink.
- To foster personal-growth and career-development, Reinhard recommends creators to be relentless in pursuing ambitious ideas, as demonstrated by Squid Ink's unique approach to the esports comedy genre.
- The script for Squid Ink was written meticulously, integrating intelligent dialogue and game mechanics reminiscent of NBA (basketball) and NCAAB (basketball) commentary, with the fictional game, Hell Pass, emulating first-person shooter e-sports games.
- Sports enthusiasts and tech-savvy individuals will find common ground in Squid Ink, as the film's esports elements intertwine with its entertaining narrative, akin to the crossover of basketball and technology in the real world.
- Malix Media's official website serves as a comprehensive resource for education-and-self-development, offering insights into the company's past, present, and future projects, including training materials on skills such as shot-listing, scheduling, and call sheet creation.
