Job Hunt Techniques in the Digital Age: The Latest Adacco Guide for Joining the Job Market Online
Adecco Unveils Comprehensive Guide for Social Media Recruitment and Job Search
In an era where digital platforms dominate the job market, Adecco, the global leader in HR solutions, has published a groundbreaking study titled "#SocialRecruiting". This extensive research focuses on job search, digital reputation, and HR practices in the Social Media Age.
The study outlines best practices for social media recruitment and job search, benefiting both job seekers and recruiters by emphasizing tailored, inclusive, and engaging strategies.
For Recruiters:
To attract the right candidates, recruiters are advised to analyse hiring needs thoroughly and choose recruiting methods specific to the client and role. This means creating and deploying client-specific and role-specific recruitment strategies.
Engaging candidates directly with conversational, clear, and action-oriented communication is also crucial. Recruiters should use active voice, pose questions to spark interest, and include direct calls to action like application deadlines and instructions.
Inclusivity is key, and recruiters are encouraged to use gender-neutral language, focus on skills over cultural fit, and include diversity statements to welcome applicants from all backgrounds.
Building talent pipelines that balance innovation with human-centric, caring approaches is also important. Recruiters should effectively leverage technology without disrupting teams.
For Job Seekers:
Job seekers are advised to engage actively and responsively with recruiters’ social media posts and application calls, providing tailored resumes and cover letters as instructed to demonstrate fit.
Leveraging insights from recruiters’ transparent communication is also beneficial. Seeking roles where inclusivity and clear expectations are highlighted, even if they don’t meet every listed criterion, is encouraged.
Using social media platforms to showcase skills and experiences relevant to specific roles and industries is also crucial. This aligns with recruiters’ focus on client- and role-specific strategies.
The study reveals that social media recruiting is no longer exclusive to highly qualified and experienced candidates; the majority of profiles searched for via social media today are non-managerial ones. However, job seekers often are not aware of the impact of their communication choices on the Web.
Over 17,000 job seekers and more than 1,500 recruiters from 24 countries participated in the survey, making it the most comprehensive in this field to date. The study was conducted in collaboration with the Catholic University of Milan, Italy.
According to Silvia Zanella, Global Social Media & Online Marketing Director, proper use of social networks can help job seekers and provide recruiters with the best tools to improve their practices.
More information on #SocialRecruiting can be found on Adecco’s website, Twitter, Facebook, and LinkedIn. The study covers the use of social media for professional purposes, its effectiveness in matching job seekers with open positions, and the relevance of web reputation in recruiting.
Approximately one third of recruiters have rejected a potential candidate due to content or pictures posted on their profile. On the other hand, candidates with high-status online networks are more effective compared to those with high-status offline networks.
In 2013, more than half of all recruitment activity involved the Internet (53%), with a particular focus on social media. The percentage for 2014 is expected to rise to 61%. Recruiters primarily use LinkedIn (68%) and Facebook (52%) for assessing candidates' social media reputation.
In conclusion, the Adecco #SocialRecruiting study fosters a recruitment ecosystem on social media that is transparent, targeted, human-centered, and inclusive, improving the experience and outcomes for both recruiters and job seekers.
- Recruiters can utilize technology like LinkedIn and Facebook to attract candidates by creating client-specific and role-specific recruitment strategies, communicating in a clear, engaging manner, and incorporating principles of inclusivity.
- Job seekers can benefit from online-education resources and learning from recruiters' transparent communication to customize their resumes and cover letters, seek roles emphasizing inclusivity, and effectively showcase their skills and experiences on social media platforms.
- Adecco's comprehensive study #SocialRecruiting highlights the importance of education-and-self-development in leveraging social media for career-development, as it can provide job seekers with the best tools to improve their digital reputations and increase their chances of being noticed by recruiters.
