"Non-Verbal Information Presentation Theory"
The world of digital signage is evolving beyond just picture quality and screen size. In the domains of education, retail, and corporate markets, these systems have transformed into flexible, IP-based network infrastructures capable of delivering critical and timely messages to individual screens or groups of users.
THE GUIDE TO DIGITAL SIGNAGE 2024
As the sophistication of these networks grows, there's a renewed focus on creating engaging content that not only delivers the message concisely but also captivates the audience's attention. Many experts agree that the content's quality and placement are what truly matter. The era of dense text and static presentations is long gone, replaced by interactive widgets and unique graphic designs.
Boosting Academic Performance
Carousel Digital Signage, with roots tracing back to 1997, primarily caters to the K-12 market. According to Amber Ward, their creative director, the key to successful content creation is taking a holistic marketing approach and articulating the messaging clearly to the intended audience. She emphasizes the importance of organizing content effectively on screens to ensure it's both visually pleasing and information-retentive.
Carousel's digital signage platform is cloud-based, allowing for easy content updates within minutes. Recently, the company introduced the ability to leverage content created in Microsoft Excel, PowerPoint, and Word for distribution throughout digital signage networks, making it easier for K-12 schools to manage morning announcements and lunchtime menus.
Enhancing Retail Experience
Another company utilizing the power of the cloud is Korbyt Digital Signage. Their Korbyt Anywhere platform permits enterprises, universities, and corporate organizations to curate and deliver engaging content to any screen, anywhere.
Korbyt does a significant amount of work with retail deployments in banks, financial services offices, and insurance agencies. For instance, Santander partnered with Korbyt and OpenEye Global to incorporate digital signage solutions in more than 700 retail banking locations. The ability to execute an integrated communications strategy offers a major benefit for their customers.
When designing retail content, it should be impactful, eye-catching, and relevant to the audience. Real-time data integration is another compelling way to make digital signage more interesting to the viewer. Content can help improve brand consistency and conversion by promoting products, offering special deals, and more. By automating communications, Korbyt simplifies marketing promotions and tailors them to specific audiences.
Streamlining Banking Operations
Content that stays consistent over time can appear stale and irrelevant. To combat this, Korbyt extracts real-time data feeds, ensuring viewers that the content is current and curated. For example, a financial services office could deploy templates featuring branded material, special offers, and live stock tickers that mimic exchange market activity in real-time along with weather and sports updates, entertaining customers while they wait.
Creative elements contribute to the success of a digital signage ad campaign, with clip art, animations, and even font choices all playing essential roles. Korbyt provides a library of templated content to make it easy for those with little design expertise to create captivating, educating, and motivating content.
In conclusion
Digital signage systems are evolving into powerful tools that can significantly impact organizations in education, retail, and corporate settings. Their effectiveness depends on the content's quality, relevance, and placement, and following best practices ensures the message is delivered effectively to the target audience.
- In the realm of education, Carousel Digital Signage, established since 1997, offers a flexible cloud-based platform, allowing for swift content updates and even integration with Microsoft Office suite for easy management of school announcements and menus.
- Korbyt Digital Signage, with its Korbyt Anywhere platform, empowers enterprises, universities, and corporate organizations to curate and deliver engaging content to any screen, anywhere, enhancing the retail experience by making content impactful, eye-catching, and relevant to the audience.
- To ensure service operations stay current and captivating, Korbyt extracts real-time data feeds, incorporating live stock tickers, weather updates, and sports scores into templates for financial services offices, creating an entertaining environment for customers while they wait.
- As technology advances, the focus shifts from mere picture quality and screen size to the content's quality, relevance, and placement, with creative elements like clip art, animations, and font choices playing significant roles in the success of digital signage ad campaigns.
