PANA's 16th Panata Awards 2025: 'Vow to Wow' with Expanded Categories
The Philippine Association of National Advertisers (PANA) is set to host the 16th edition of its prestigious Panata Awards. This year's event, themed 'Vow to Wow', is chaired by Chrissy Roa, the incoming PANA President from Ayala Land, Inc. The awards aim to celebrate brands and individuals who inspire, balance creativity with commercial insight, and contribute to society with integrity.
Panata Awards 2025 returns with an expanded awards architecture, recognizing excellence across five major pillars. These include Campaign Categories for outstanding brand campaigns, People Categories honouring exceptional individuals, Industry Categories acknowledging sector-specific achievements, Sponsored Awards for specific initiatives, and People's Choice Awards for public favourites.
Entries are invited from seasoned creatives, emerging brand builders, and teams with innovative ideas. The deadline for early bird submissions is August 29, 2025, with the glamorous Awards Night scheduled for November 14, 2025. PANA, a non-profit organization formed by advertisers for advertisers, continues to shape the future of marketing in the Philippines through initiatives like PANA Brand Academy and Brand Masters Collab.
Panata Awards 2025, under the leadership of Chrissy Roa, promises to be an exciting celebration of creativity, purpose, and integrity in the advertising industry. With its expanded awards architecture and inclusive entry criteria, it is set to honour those who lead with vision and communicate with purpose, ultimately contributing to the growth and development of marketing in the Philippines.
