Paulo De Miranda, a graduate from Maxwell, gained significantly beyond formal education.
In the heart of Brazil, a groundbreaking startup named DEEP is making waves in the realm of carbon emissions, climate risks, and sustainability impacts for organizations and businesses. Co-founded by Paulo De Miranda in 2018, DEEP has risen to become a market leader in sustainability impact measurement, thanks to De Miranda's vision and the entrepreneurial spirit he cultivated during his time at the Maxwell School of Citizenship and Public Affairs[1].
De Miranda's journey to success began at the tender age of 19, when he ventured to the United States to study English. His academic pursuits led him to the Maxwell School, where he earned a master's degree in public administration[8]. During his time there, he was mentored by esteemed professors such as Terrell A. Northrup and Sean O'Keefe, University Professor[5].
De Miranda's education at Maxwell not only equipped him with the theoretical knowledge but also fostered an entrepreneurial mindset that would later prove invaluable in building DEEP. His international experiences, including working with the Organization of American States and the Washington, D.C.-based International Finance Corporation, an arm of the World Bank Group, provided insights that could have enriched classroom discussions about NGOs, diplomacy, democracy, and more[6][7].
One of De Miranda's most harrowing experiences was being kidnapped alongside his team of international election observers in 1997 by the National Liberation Army guerillas near Medellin, Colombia. However, this ordeal did not deter him from his path, and he continued to forge ahead[3].
In 2024, De Miranda was recognised as the Maxwell School's alumni entrepreneur of the year[9]. Today, DEEP boasts over 100 employees and measures carbon emissions, climate risks, water footprints, and other impacts for approximately 400 organizations and businesses[2]. The startup's services have seen exponential demand, particularly amidst increasing government regulations and reporting requirements related to the environment[10].
DEEP's growth has been bolstered by strategic partnerships with Brazil's largest technology and energy companies, TOTVS and VIBRA, respectively[11]. The startup has also garnered over $5 million in investor support[12].
As the world grapples with the challenges of climate change, DEEP's work in sustainability impact measurement is more crucial than ever. Under De Miranda's leadership, the startup continues to push boundaries, paving the way for a more sustainable future.
- Paulo De Miranda's academic journey at the Maxwell School of Citizenship and Public Affairs was not only about acquiring theoretical knowledge but also fostering an entrepreneurial mindset, which he later used to build his startup, DEEP, in the field of finance and sustainability.
- De Miranda's expertise in technology, education-and-self-development, and personal-growth, gained from his experiences at various organizations such as the Organization of American States and the International Finance Corporation, have been instrumental in DEEP's success in the business world, particularly in the measurement of carbon emissions, climate risks, and other sustainability impacts.
- With exponential demand for DEEP's services in today's world that is grappling with climate change, the entrepreneur's vision and the startup's focus on technology and sustainability education-and-self-development are contributing significantly to the personal-growth and business growth of organizations, thus paving the way for a more sustainable future.
