Performance Marketing Personality of the Year Award goes to Lee-Ann Johnstone from Affisure
Lee-Ann Johnstone, the founder and CEO of Affiverse, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group's Performance Marketing World. This recognition is a testament to her unwavering dedication and innovative contributions to the affiliate marketing industry.
Affiverse, a company focused on practical affiliate marketing strategies, particularly serves small and medium-sized enterprises (SMEs) and emerging TikTok practitioners. Johnstone identified a critical industry gap: the need for actionable, implementable strategies rather than theoretical frameworks in affiliate marketing. To address this, she established the ELEVATE Summit, a two-day event designed as a consultancy session offering masterclasses, panel discussions, and intimate networking opportunities.
The ELEVATE Summit, now in its third year, has become a key industry event, emphasising actionable learning. It focuses on providing practical growth tactics in affiliate marketing, including content creation, media partnerships, influencer collaborations, and performance scaling. Johnstone's impact on the industry is significant, as she has created a platform that fosters direct engagement between industry experts and practitioners, facilitating knowledge sharing that drives real business results.
Johnstone is also a thought leader who promotes data-driven and technologically advanced affiliate marketing practices. Through interviews and podcasts, she explores advanced affiliate marketing themes, like data-driven campaign building and the evolution of affiliate technology. This positions her as a bridge between technological innovation and practical marketing applications, enhancing the industry's overall maturity and performance.
Under Lee-Ann's guidance, Affiverse has achieved significant milestones. The Affiverse podcast has ranked in the top 0.5% globally, amassing over 300,000 downloads. Affiverse has delivered unmatched services to clients across various industries, including Barner, PipeDrive, and Criteo. The team at Affisure is more inspired than ever to continue pioneering new strategies, driving exceptional results for clients, and leading the charge in advancing the performance marketing industry.
The Affiliate Marketing Performance Program (AMPP), led by Lee-Ann, has significantly contributed to reshaping marketing strategies and enhancing skill sets within the industry. This programme has empowered over 200 affiliate program managers to elevate their skills and drive growth in their affiliate programs.
Lee-Ann's accolade is not just a personal triumph but a beacon of inspiration for the Affisure community and beyond. Her dedication to mentoring and empowering affiliate marketing professionals is evident through her initiatives, such as the popular Affiverse podcast and the Affiliate Marketing Performance Program (AMPP). Her contributions to the performance marketing landscape have fostered growth and innovation across the industry.
Affisure is looking forward to welcoming many attendees to their upcoming London event, ELEVATE, in September. The company has successfully curated both virtual and in-person events aimed at amplifying performance programs and expanding acquisition strategies. As Affiverse continues to lead the charge in the performance marketing industry, stay tuned for more information and updates on their journey of excellence and innovation.
Johnstone's recognition as Performance Marketing Personality of the Year underscores her impact on the affiliate marketing industry, particularly in promoting practical and data-driven strategies. Through her initiatives like the ELEVATE Summit and Affiliate Marketing Performance Program (AMPP), she has empowered many professionals, fostering growth and innovation. At the upcoming ELEVATE event in London, Affiverse aims to continuing driving practical learning in finance, business, technology, education-and-self-development, and affiliate marketing.
