Strategies for Public Relations That AI Firms Cannot Overlook in Council Discussions
Heather Kelly leads Next PR, a renowned, multi-award-winning public relations firm boasting offices nationwide. Across industries, AI's explosive growth—expected to reach a staggering $3.7 trillion by 2034—has sparked a surge in AI startups. The limelight on giants like these might make it hard for your brand to shine. Competition for funding, market share, and media attention is fierce. To set your mission apart and ensure it's noticed, consider the following tactics:
Emphasize Authenticity
In the age of AI, some consumers fear technology's hand in control. Humanize your brand by showcasing your company's values, people, and how your solution improves customers' lives. Strong executive branding and thought leadership programs help build trust and foster connection. Use executive social media presences or explore podcasts, fostering authenticity through the longer, conversational format which showcases leaders' personalities and opinions.
Identify Your Differentiators
Don't assume that your solution's complex technology will impress. Communicate how it benefits customers and addresses their pain points. Messaging workshops can help articulate your unique value proposition to show customers why your solution is superior to competitors. Focus on what truly sets you apart from the competition.
Promote Trust
Trust is the vital foundation of any successful business. Avoid overpromising and underdelivering, ensuring honesty and transparency with consumers, partners, and media. Learn from examples such as Tesla and crypto firms' failures to maintain trust and deliver, causing tarnished images and damaged consumer faith in AI. Continually assess these risks and optimize proactive damage control strategies before crises arise.
Consolidate Credibility
Credibility can be built through consistent, ongoing messaging and marketing efforts. Speaking engagements, awards, and analyst relations assists in building trust and validates your brand with dedicated advocates. Influencer marketing strengthens the brand's reach, as industry experts emphasize the benefits to their audience.
Utilize AI for Smooth Transitions
AI helps companies evolve while maintaining traditional marketing principles. Visual storytelling, brand identity, credibility, and personalized marketing strategies can all benefit from AI tools that streamline processes, analyze data, provide tailored marketing campaigns, and predict consumer preferences.
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Heather Kelly, a leading figure at Next PR, emphasizes the importance of authenticity in the era of AI-driven startups, urging brands to humanize their presence by highlighting their values and executive personalities. To differentiate, Kelly advises startups to communicate the benefits of their technology rather than just its complexity, focusing on solving customers' pain points and establishing a nonnegotiable unique value proposition. Fostering trust is another crucial tactic, as Kelly warns against overpromising and encourages honesty and transparency, learning from the instances of Tesla and crypto firms' loss of consumer faith.
