United Arab Emirates President offers congratulations to Shaikha Nasser Al Nowais on her groundbreaking appointment at UNWTO (United Nations World Tourism Organization)

United Nations World Tourism Organisation Appoints Sheikha Nasser Al Nowais as Secretary-General

The United Arab Emirates (UAE) has made history with the appointment of Sheikha Nasser Al Nowais as the Secretary-General of the United Nations World Tourism Organisation (UNWTO). This marks the first time a woman will hold this position in the organisation's 50-year history.

UAE President Sheikh Mohamed bin Zayed Al Nahyan extended his congratulations to the new appointee on social media, praising her as the first woman to hold this influential position. He highlighted the appointment as a reflection of the UAE's commitment to empowering Emirati women in leadership roles and the significance of the tourism sector as a driver of sustainable economic growth.

Sheikh Mohammed bin Rashid Al Maktoum, the Dubai ruler, also took to social media to congratulate the new Secretary-General. Hailing her impressive academic background and extensive experience in the tourism sector, he expressed pride in her achievements and her potential to bring global transformation to the sector.

Sheikha Al Nowais, who holds a Bachelor of Science in Business Administration- Major in Finance from Zayed University, has accumulated 15 years of experience in the tourism sector. Her appointments to various leadership roles, including the first female board member of the Dubai Hotel Group and the chair of the Abu Dhabi Chamber's Tourism Working Group, are testament to her expertise and dedication.

Sheikha Al Nowais's term will begin in 2026 and run until 2029. In a statement, she expressed her gratitude for the nomination and highlighted the UAE's commitment to empowering women in leadership roles.

As the first woman to take on this role, Sheikha Al Nowais's leadership is expected to usher in a new era of innovation, equity, and environmental responsibility in global tourism. Her appointment represents a significant stride in gender equality and the empowerment of Emirati women in the global arena.

Sheikha Al Nowais's appointment has been met with widespread praise from key leaders in the UAE and beyond. As she embarks on this new journey, she will strive to promote sustainable and inclusive growth in the tourism industry, ensuring the sector continues to play a pivotal role in driving economic development and creating opportunities for people around the world.

---References---[1] "United Nations World Tourism Organisation Appoints Sheikha Nasser Al Nowais as Secretary-General". Emirates News Agency, 2025.[2] "UAE: Sheikha Nasser Al Nowais nominated for UN Tourism Secretary-General post". Gulf News, 2025.[3] "Profile: Sheikha Nasser Al Nowais". Forbes Middle East, 2025.[4] "MDG Interview: Sheikha Nasser Al Nowais". Middle East Now, 2025.[5] "Sheikha Nasser Al Nowais shares her vision for a sustainable future in tourism". Arabian Business, 2025.

The health and well-being of tourists worldwide will undoubtedly benefit from Sheikha Al Nowais's leadership at the United Nations World Tourism Organisation, given her extensive experience and expertise in the tourism sector.
As Secretary-General, Sheikha Al Nowais is poised to make significant contributions to the science of tourism, utilizing her educational background in Business Administration- Finance and her longstanding career in the industry to drive sustainable, equitable, and environmentally responsible practices.
The news of Sheikha Al Nowais's appointment adds another milestone to the history books, as she paves the way for women's representation in business and leadership roles within the organization, following in the footsteps of successful women in fields such as education and self-development, politics, and careers.
Sheikha Al Nowais's leadership will be crucial in ensuring the tourism industry remains a potent tool for economic development and financial growth, aiding in stability and alleviating poverty in countries reliant on tourism.
The general news surrounding the UNWTO's new leadership has been overwhelmingly positive, with endorsements from various leaders in the UAE and abroad, acknowledging her potential to bring transformative change to the global tourism sector.
As part of her mission, Sheikha Al Nowais aims to prioritize women's health within the tourism industry, advocating for gender equality and addressing the unique challenges women face in leadership positions, especially in countries where travel and tourism are mainstays of the economy.
Sheikha Al Nowais's innovative approach to tourism is also expected to encourage travel and cultural exchange, fostering better understanding and respect among diverse nations, which can lead to further advancements in various fields such as science, history, and women's health.
The future of tourism holds immense potential for growth and positive impact, with leaders like Sheikha Al Nowais at the helm, committed to creating opportunities, promoting sustainability, and encouraging global connection and cooperation.